Marketing by Roger Kerin, Steven Hartley and William Rudelius
Experience, Leadership, Innovation. This Marketing continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This author team is committed to (1) building on past experiences as authors, (2) continuing their leadership role in bringing new topics and perspectives to the classroom, and (3) focusing on pedagogical innovation that truly responds to new teaching and learning styles.
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Ebook format: PDF
Ebook page: 805
File size: 96.33 MB
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