Sustainable Entrepreneurship: Business Success through Sustainability

Sustainable Entrepreneurship: Business Success through Sustainability

http://kingcheapebook.blogspot.com/2014/02/sustainable-entrepreneurship.htmlSustainable Entrepreneurship: Business Success through Sustainability by Christina Weidinger, Franz Fischler and René Schmidpeter
Sustainable Entrepreneurship stands for a business driven concept of sustainability which focusses on increasing both social as well as business value - so called Shared Value.
This book shows why and how this unique concept has the potential to become the most recognised strategic management approach in our times. It aims to point out the opportunities that arise from putting sustainable entrepreneurship into practice. At the same time, this book is a wake-up call for all those companies and decision makers who underestimated Sustainable Entrepreneurship before or who are simply not aware of its greater dimension. Well structured chapters from different academic and business perspectives clearly outline how Sustainable Entrepreneurship contributes to solving the world's most challenging problems, such as Climate Change, Finance Crisis and Political Uncertainty,  as well as to ensuring business success.
Ebook format: PDF
Ebook page: 319
File size: 4.96 MB
$41.00
 
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